Soon after we came, we needed some toothpaste and this one caught my eye. I came home and googled the product to read reviews and they were promising. Customers spoke of healthier gums, not needing deep cleanings, helping to reverse gingivitis and impending periodontal disease. I was sold. Ever since then,Ive been using the product and I am pleased. If you are against flouride, there is a non flouride option but I would read the ingredient list on that package just to make sure. They also have a gentle whitening option but my teeth are white already so I cant speak on the effectiveness of it.
But do your own search to see if it's right for you. There are, after all, more options out there besides Colgate and others.
*shout out to Colgate,lol.